Hardbikes is pleased to announce the two lucky winners for the “Play Harder Biker” position, Debbie Eckard and Lance Rowe. Both will experience riding a custom-fit Hardbikes motorcycle at special events in 2006. Imagine the joy of cruising on a brand-new custom bike and getting paid at the rate of $2,000 a week. With more than 2,000 contest entries, Hardbikes ended up with 11 finalists.
“The decision was tough, but in the end the two winners stood out,” said Bob Kay, Hardbikes’ VP of sales and marketing. “Both Debbie and Lance clearly understood the value of the patent-pending ‘Build to Order’ custom-fit process.”
Debbie, a bartender at the State Line Bar in Brookfield, OH, rides a lowered ’81 FL to fit her petite 5-foot, 2-inch frame. She joined Hardbikes during this past Sturgis, assisting Hardbikes in marketing bikes to the growing female marketplace.
Lance is self-employed, selling motorcycle jewelry and doing occasional bodyguard duty. At 6-foot-5 and weighing in at 250 pounds, Lance has been frustrated finding a motorcycle that would fit him. He currently rides an ’06 Street Glide, which has seen more than 70,000 miles in its life so far.
“Everyone talks about the quality and durability of their bikes, but actually proving it to the riding public can be another matter altogether,” said Bob Kay. Hardbikes employs a multi-phase quality program that begins with a Bob Kay motorcycle design. Kay’s design is turned over to engineering to proof out every aspect of the build, from chassis design to component compatibility. The next phase requires 10,000 road miles under all types of real-world conditions. As issues come up in the evaluation program, they are resolved and integrated back into the production cycle.
Hardbikes is committed to building a manufacturing process and selling system that supports the unique culture and individuality of the American V-Twin rider. Once a customer designs the bike of his or her dreams, Hardbikes builds the bike to fit. Its patent-pending Hardrider system ensures customers get a bike built to their exact specifications. All Hardbikes dealers will have a Hardbikes Design Center on their showroom floor featuring a computer-aided design station, a chopper fitment fixture, and a Pro-Street fitment fixture. The firm’s tagline is “Work hard, play harder.”